I-CADMUS is the practical framework that exposes seafood fraud's seven core types โ built on five decades of supply-chain experience. We help consumers, industry, and regulators spot risks, classify fraud, and act before HACCP ever begins.
Research has identified seafood mislabelling across international markets, while excessive or inadequately declared glaze and added water can also misrepresent the quantity of seafood being purchased. We walk through what the next decade of seafood integrity looks like โ and how I-CADMUS complements HACCP, TACCP and VACCP.
Five decades of industry experience. Seven categories of fraud. One framework to stop them. Sea of Deception by Roy D. Palmer, MBA is heading to publication โ register your interest and be first to know.
I-CADMUS classifies seafood fraud into seven actionable categories. Designed to complement HACCP, TACCP and VACCP, the framework turns suspicion into capability โ giving consumers, industry, and regulators a shared vocabulary for what's actually happening in the global seafood supply chain.
Published by the Seafood Consumers Association Ltd, the framework is paired with the forthcoming book Sea of Deception, a developing professional education programme, and a network of academic and industry partners.
Drawing on direct industry experience across five continents.
Designed to integrate with AS 5300 naming and Codex traceability.
Developed by the Seafood Consumers Association Ltd with academic partners.
DNA barcoding accuracy in targeted retail testing (Willette et al.; Luque & Donlan).
Catch from illegal, unreported, and unregulated fishing washed into legitimate supply chains through paperwork laundering and port-hopping.
Learn more โForged certifications, fabricated origin claims, and entirely manufactured brand identities โ fake labels printed onto otherwise unknown product.
Learn more โPhosphates, sulphites, brines, and undisclosed additives โ chemicals and water bulking weight and masking age, with real consequences for vulnerable consumers.
Learn more โIce glaze padding the scale and cheaper species blended into a premium pack โ glazing and mixing that mean you pay for fish but receive water and filler.
Learn more โ"Wild-caught" that wasn't. "Local" that flew across an ocean. Country-of-origin and method claims that simply don't match reality.
Learn more โProduct that bypasses traceability โ moved through grey channels and unregulated routes, off the books, and into the menu without a trail.
Learn more โThe most familiar fraud and the costliest to consumer trust. A premium species replaced by a different or lower-value species. Broad or ambiguous menu descriptions can prevent consumers from knowing the species they are purchasing. I-CADMUS gives you the language to call it out.
From the consumer at the counter to the regulator drafting policy, I-CADMUS provides a single, shared framework for spotting and acting on seafood fraud.
Tools, scorecards, and the language to ask the right questions at the counter.
Consumer hub โAudit checklists, supplier verification protocols, and staff training modules.
For business โSupply-chain mapping, DNA verification workflows, and risk classification.
For industry โA workable taxonomy that aligns with AS 5300 and international Codex standards.
For policy โThree stages. Self-paced. Free to start. Built around the way real consumers, retailers, and regulators absorb and apply new frameworks.
Read Sea of Deception and the supporting framework guide. Understand each fraud type with real examples, red flags, and the underlying supply-chain conditions.
Chapter 14 sets eight real-world scenarios. Submit your classifications on the platform and benchmark against industry, regulators, and other participants worldwide.
A professional education programme is being developed. Register your interest to be notified when enrolment opens.
Research, case studies, and policy briefings from the I-CADMUS team and our academic partners.
The book that started the framework. Five decades of industry experience distilled into a seven-category taxonomy, a five-pillar policy playbook, and eight live case studies .
Register your interest โ
Seafood isn't just food โ it's a sacred trust between ocean and plate. The work of I-CADMUS is to make that trust verifiable, repeatable, and shared across every level of the supply chain.
Free classifier, full case-study answers, and a developing professional education programme. Turn awareness into capability โ and join a global network rebuilding trust in the seafood industry.
