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A Seafood Consumer Association initiative · Est. 2026

Restoring trust from ocean to plate, one classified fraud at a time.

I-CADMUS is the practical framework that exposes seafood fraud's seven core types — built on five decades of supply-chain experience. We help consumers, industry, and regulators spot risks, classify fraud, and act before HACCP ever begins.

Earn certification → Explore the framework
Aligned with
AS 5300 FRDC Bond University Codex Standards
Featured Insight

Why food safety must start with truth in labelling

One in five seafood products is mislabelled globally. Frozen prawns can be 40% water. We walk through what the next decade of seafood integrity looks like — and how I-CADMUS sits in front of HACCP.

1/5
Mislabelled
7
Fraud types
Read the report →
50+
Years of expertise
Decades on the water and across the supply chain.
7
Fraud categories
A complete, shared taxonomy for industry use.
8
Real case studies
Test your skills with live examples in Chapter 14.
1
Recognised certification
Issued and maintained by the SCA network.
Who we are

A practical framework, born from five decades in the industry.

I-CADMUS classifies seafood fraud into seven actionable categories. Structured like HACCP but designed to sit before it, the framework turns suspicion into capability — giving consumers, industry, and regulators a shared vocabulary for what's actually happening in the global seafood supply chain.

Published by the Seafood Consumer Association, the framework is paired with the forthcoming book Sea of Deception, an online certification programme, and a network of academic and industry partners.

✓
Built on global supply-chain reality

Drawing on direct industry experience across five continents.

✓
Aligned with international standards

Designed to integrate with AS 5300 naming and Codex traceability.

✓
Independently certified

Maintained by the Seafood Consumer Association with academic partners.

Case Study

Premium snapper, supermarket reality.

How DNA verification exposed substitution at scale across three retail chains.

94%
Detection rate

Across pilot audits using the I-CADMUS classifier and supporting verification.

The Framework

Seven categories. One shared language for seafood fraud.

View full framework →
I
Category 01 · Illegal

IUU Laundering

Catch from illegal, unreported, and unregulated fishing washed into legitimate supply chains through paperwork laundering and port-hopping.

Learn more →
C
Category 02 · Counterfeit

Fake Labels

Forged certifications, fabricated origin claims, and entirely manufactured brand identities printed onto otherwise unknown product.

Learn more →
A
Category 03 · Adulteration

Chemicals & Water

Phosphates, sulphites, brines, and undisclosed additives bulking weight and masking age — with real consequences for vulnerable consumers.

Learn more →
D
Category 04 · Dilution

Glazing & Mixing

Ice glaze padding the scale. Cheaper species blended into a premium pack. You pay for fish; you receive water and filler.

Learn more →
M
Category 05 · Misrepresentation

False Origin & Labelling

"Wild-caught" that wasn't. "Local" that flew across an ocean. Country-of-origin and method claims that simply don't match reality.

Learn more →
U
Category 06 · Unreported

Grey Channels

Product that bypasses traceability — moved through unregulated routes, off the books, and into the menu without a trail.

Learn more →
S
Category 07 · Substitution · Featured

Cheap fish at a premium price.

The most familiar fraud and the costliest to consumer trust. Premium snapper replaced by inferior tropical imports. "Fish of the day" hides whatever's cheapest. I-CADMUS gives you the language to call it out.

Read the chapter →
Who we serve

Built for every stakeholder in the seafood value chain.

From the consumer at the counter to the regulator drafting policy, I-CADMUS provides a single, shared framework for spotting and acting on seafood fraud.

01

Consumers

Tools, scorecards, and the language to ask the right questions at the counter.

Consumer hub →
02

Retail & Foodservice

Audit checklists, supplier verification protocols, and staff training modules.

For business →
03

Processors

Supply-chain mapping, DNA verification workflows, and risk classification.

For industry →
04

Regulators

A workable taxonomy that aligns with AS 5300 and international Codex standards.

For policy →
Our methodology

A proven path from awareness to capability.

Three stages. Self-paced. Free to start. Built around the way real consumers, retailers, and regulators absorb and apply new frameworks.

01

Learn the framework

Read Sea of Deception and the supporting framework guide. Understand each fraud type with real examples, red flags, and the underlying supply-chain conditions.

Approx. 6–8 hours
02

Test on real cases

Chapter 14 sets eight real-world scenarios. Submit your classifications on the platform and benchmark against industry, regulators, and other certified consumers worldwide.

2–3 hours of practice
03

Earn certification

Pass the assessment and join a global network of I-CADMUS-certified individuals and organisations. Display the credential, apply the standard, demand integrity.

90-minute final assessment
Insights & Research

Latest thinking on seafood integrity.

Research, case studies, and policy briefings from the I-CADMUS team and our academic partners.

Featured Book · 2026

Sea of Deception: Exposing seafood fraud and restoring trust from ocean to plate.

The book that started the framework. Five decades of industry experience distilled into a seven-category taxonomy, a five-pillar policy playbook, and eight live case studies — all paired with online certification.

By Hon Prof Roy D. Palmer, MBA · CEO, Seafood Consumer Association
Preorder the book →
Whitepaper

The five-pillar policy playbook for seafood integrity

14 min read · Policy
→
Case Study

How DNA verification exposed retail-scale species substitution

8 min read · Industry
→
Briefing

Why food safety has to start with truth in labelling

6 min read · Consumer
→
Research

The economic cost of seafood fraud in OECD markets

22 min read · Research
→
From the Founder
Seafood isn't just food — it's a sacred trust between ocean and plate. The work of I-CADMUS is to make that trust verifiable, repeatable, and shared across every level of the supply chain.
Hon Prof Roy D. Palmer, MBA Chief Executive Officer · Seafood Consumer Association Author · Sea of Deception

Ready to master the framework?

Free classifier, full case-study answers, and the complete certification course. Turn awareness into capability — and join a global network rebuilding trust in the seafood industry.

Enrol now → Book a briefing